If you are designing armor, it should clearly read as armor, not leather or tech,” says Ortiz.Įvery object tells a story, from a battered old book to a brand-new time machine. “When it comes to costume design, you really want to be clear about the designs you’re sending. From gods and monsters to regular human beings, concept artists wrestle them into being throughout the character design process with art skills, observation, research, and their own innate inner actors. Character designers seamlessly weave together what each character looks like and what they wear with who they are and what role they play in the story. Since not all of them are naked, they must have costumes too. Stories must have heroes, villains, and all their supporting players. World-building is a unique art, a combination of natural history, geology, sociology, and many other ‘ologies,’ with the prime directive of serving the story. Whether it’s the desolate ice planet Hoth in Star Wars or the sparkling utopia of Wakanda in Black Panther, environment concept art sets the look of the world, real or imagined. Sci-fi movies or fantasy video games often take place in locations not of this world. While smaller productions usually need only one or two concept artists, large productions employ teams of concept artists, with specialists in different areas. Before, during, or after the creation of a script or design document, directors and game developers put their imaginations on the table with the help of concept artists. It’s a combination of visual storytelling, design, and detective work,” explains veteran concept artist Iain McCaig. “Concept art is like a crystal ball for the makers of movies or games, giving them a snapshot of what their project might look like before they’ve made it.
It is highly collaborative, with many iterations between artists and the director before any concept moves on to production. Concept art takes the form of illustrations, drawings, paintings, sculptures, and models in both traditional and digital mediums. “Everything that you see in a movie, especially in a fantasy or sci-fi movie, is usually first done by a concept artist,” says Karla Ortiz, an illustrator and concept artist. Concept art is an essential first step in the entertainment industry for visual and story development.
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